Neda Dana-Haeri

A glimpse of Persian culture in London

August 4, 2018 - Antonia Filmer

Neda Dana-Haeri is very passionate about her Persian cultural heritage; she remembers her father used to quote excerpts from Ferdowsi’s The Book of Kings from memory, she describes the Book of Kings as the nationalistic epic of pre-islamic Iran. Coming from an academic family Neda studied psychology at University College London; she expected herself to be a serious professional and for years pursued a career as a marketing consultant, until the “Simorgh” plucked her from the business world and cast her into the infinity of the colour turquoise. Simorgh(Phoenix), who perpetually inspires Neda, translates from Persian as 30 birds and is the symbol of eternal rebirth and the complete circle of life.


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May 31, 2015

Read here the full interview with Neda Dana-Haeri, by art journalist and writer Lisa Pollman.